Kling AI
Free
Kling AI is one of the Chinese flagships of the
KlingAI
Core parameters and statistics
Kling AI is the flagship investment of Chinese short video giant Kuaishou in the AI video track. It became famous with the 1.0 public beta, and the 3.0 series has now entered the stage of industrial production.
| Dimensions | Key facts |
|---|---|
| Product Form | Web Creation Platform + Mobile Terminal + API Platform |
| Model generation | KlingAI 3.0, 2.1, 2.0 Master, 1.6, 1.0 |
| Main capabilities | Vincent Video, Tusheng Video, Motion Brush, Lip Sync, Multi-Image Reference |
| Single segment duration | Default 5s/10s, some gears support 2-minute continuation |
| Resolution | 720p / 1080p, high-definition range up to close to 4K |
| Business level | Free experience, subscription profile, enterprise API |
| Strategic positioning | Kuaishou’s flagship brand in the AI video track |
Interpretation of parameters: Compared with Sora and Runway which focus on content creation and film and television, Kling places more emphasis on "industrial controllability" and "friendly to native Chinese creators" and is one of the first choices for Chinese AI video content creation.
User and market recognition
- 2024-06 Kling 1.0 quickly became popular in X/overseas communities after its public beta, and was rated as the "Chinese version of Sora" by many media.
- Within one year of launch, the cumulative number of videos generated exceeded 100 million, and the proportion of overseas users increased rapidly.
- A large number of domestic creators use it for short videos, advertising storyboards, and film and television pre-demo production.
- From 2025, Kling will enter the multi-terminal collaboration stage of Kuaishou main terminal, massive engine advertising ecosystem, and overseas brand KlingAI.
- Many brand advertisements, short plays, and music videos have used Kling as the underlying generation model.
Cost advantage
Kling adopts a points system based on "generation time/level", and the free quota is friendly enough to individual creators.
| Plan | Price (reference) | Key benefits | Adaptable objects |
|---|---|---|---|
| Free | ¥0 | Daily free points, basic Wensheng/Tusheng videos | Personal experience |
| Gold Member | ¥66/month | More points, accelerated queue, professional file generation | Personal creator |
| Platinum member | ¥266/month | Large points, high-definition/high-quality files are preferred | Professional creators |
| Diamond / Enterprise | Negotiation | API Platform, Commercial Authorization, Customization | Team / Brand |
Cost Interpretation: Compared with the US dollar pricing of Runway and Pika, the subscription price of Kling in China is very cost-effective for Chinese creators, and the cost of generating a single segment is significantly lower.
Main functions
- Text-to-Video: Generate a complete short video using natural language prompt words.
- Image-to-Video: Generate dynamic videos from single/multiple images, which is Kling’s strength.
- Multi-Image Reference: Multiple reference images to control character, style, and composition at the same time.
- Motion Brush: "Brush" the direction of motion on the image to accurately control local movements.
- Lip Sync: Drive character lip-syncing based on audio or text.
- Camera Control: professional camera movement language such as lens push, pull and pan.
- Multi-shot narrative: Supports multi-shot continuous narrative starting from 3.0.
- Creative Studio: A collection of all video creation tools on the web.
- API Platform: Commercially available API for developers and enterprises.
- Overseas brand KlingAI: English interface, overseas payment, Discord community.
Model and version evolution
| Version | Time | Changes |
|---|---|---|
| KlingAI 3.0 | 2025-09 | Comprehensive upgrade, Multi-shot narrative, enhanced lens and character consistency |
| Kling 2.1 | 2025-06 | Improve picture stability and motion quality, open gear selection |
| Kling 2.0 Master | 2025-04 | Flagship version, long-term action continuity is significantly improved |
| Kling 1.6 | 2024-12 | Motion Brush, multi-image reference, entering the industrialization stage |
| Kling 1.0 public beta | 2024-06 | Amazing at first release, known as the "Chinese version of Sora" |
Technical advantages
- Self-developed video diffusion model: Kuaishou large model + years of accumulation by the visual team.
- Strong image-based video: Long-term leader in static image-driven dynamic videos.
- Chinese native language understanding: The understanding of Chinese prompt words and cultural context has obvious advantages.
- Rich control capabilities: Motion Brush, camera movement, and Lip Sync make "controllable creation" a reality.
- Industrial Ecology: Connected with Kuaishou’s main terminal short video/short drama/advertising ecosystem.
- Overseas brand KlingAI is iterated simultaneously, and the model level is unified at home and abroad.
How to use
| Entrance | Adaptation Crowd | Key Competencies |
|---|---|---|
| klingai.com (overseas) | Global creators | Complete Creative Studio and API |
| Keling AI (domestic) | Chinese creator | WeChat login, RMB payment |
| Kuaishou App entrance | Short video users | Embedded creation |
| API Platform | Developer/Enterprise | Commercially controllable API and SDK |
Typical process: Log in → Creative Studio, select "Wensheng Video/Tusheng Video" → Upload reference images or fill in prompt words → Set duration/gear/lens → Generate → Motion Brush/Lip Sync secondary refinement → Export.
Product Pricing
- Free: Free points every day, enough to experience basic functions.
- Gold Member/Platinum Member: Subscribe in RMB to get more points, accelerated queues and high-definition slots.
- Enterprise/API: Billed by call volume, commercial authorization provided.
- Overseas end is billed through KlingAI USD subscription and API.
Application scenarios
- Short video creation: advertising short videos, brand TVCs, social media short videos.
- Short drama/film storyboarding: script visualization and shot preview.
- E-commerce content: product display videos, product endorsement videos.
- Content creation: pictures come alive, comics come alive, old photos come alive.
- Education and science popularization: knowledge animations and explanatory videos.
- Cross-language content: Overseas users use Lip Sync for multi-lingual localization.
Applicable people
- Chinese creators: native language prompt words, local payment, Douyin/Kuaishou eco-friendly.
- Short video/short drama team: batch storyboarding and material generation.
- Advertising/marketing companies: Embed Kling into the advertising creation pipeline.
- Overseas AI video enthusiasts: KlingAI USD subscription + Discord community.
- Content platform/SaaS developer: secondary integration through API Platform.
Summary and Outlook
It took Kling AI one year to start from the label of "Chinese version of Sora" and grow into an international AI video brand that can be compared with Runway and Pika. The 3.0 series gives it greater production availability in terms of industrialization, camera movement, and character consistency. Worth paying attention to in the future: the commercial penetration of API Platform, the synergy between overseas brand KlingAI and local "Keling", and the narrative breakthrough of multi-lens long videos.
Version Info
- KlingAI 3.0 Series ：KlingAI 3.0 has been fully upgraded in terms of motion consistency, long video generation, lens control, performance details, and image quality of Tuxing videos; it has added Multi-shot multi-shot narrative, strengthened Lip Sync, Motion Brush, and character consistency, and opened a more stable API Platform.
- Kling 2.1 ：Kling 2.1 further improves picture stability and motion quality, opens two generation levels of standard/professional, and strengthens the lens language.
- Kling 2.0 Master ：Kling 2.0 Master greatly enhances the continuity of long movements and prompt word compliance, and is positioned as the flagship version.
- Kling 1.6 ：Introducing control capabilities such as Motion Brush and Multi-Image Reference, and starting to move towards industrial-grade workflow.
- Kling 1.0 public beta ：Kling 1.0 was released to the public and was rated as the first Chinese AI video model to benchmark against Sora by overseas communities, and its popularity quickly went out of the circle.
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